DeviceDNA
Tagless Machine Fingerprinting
Device identification is an important factor in detecting online and cross-channel fraud. Typically device fingerprinting is used as a way to identify devices that are suspicious and being used in a manner that appears to be fraudulent. A “tag” is placed on a machine in the form of a browser cookie or flash object to uniquely identify a particular device. However, with privacy concerns on the rise as well, users are choosing to prohibit “tags” of any kind from being placed on their machines or in their browsers.
Arcot DeviceDNA machine fingerprinting technology combats fraud and protects user privacy by providing tagless and tagged identification of computers, mobile phones and PDAs. DeviceDNA uniquely identifies each individual device by collecting and analyzing a wide range of available data associated with the device. Arcot DeviceDNA combines user agents, Javascript, and a patented method that uses machine performance indicators, to uniquely identify a device without placing a tag on the device. These performance indicators are used to calculate “Machine Effective Performance (MEP)”, which will uniquely define the machine without a tag. These performance indicators stay consistent, they are very unlikely to be modified by the user, they are not dependent on location or network latency, and they vary across devices.
Arcot RiskFort uses DeviceDNA to collect profiles on suspicious devices and block access when a device is determined to be in the hands of a fraudulent user. This information can be shared with other organizations that use the Arcot Fraud Prevention Network (AFPNet). With over 70 million users in the AFPNet, Arcot sees a large cross section of global internet transactions and can weigh device characteristics more effectively. DeviceDNA can also be licensed separately by enterprises.
DeviceDNA consists of two components – collector and constructor. Both components run on the organization’s website. The collector component harvests the device information. The constructor component analyzes the collected information and creates unique device identifiers. DeviceDNA collects unique machine identifiable information allowing Arcot to identify each machine with very high confidence.
Key Features and Benefits:
- Tagless fingerprinting – DeviceDNA can identify a machine without placing a marker on the device.
- Wide range of parameters used to identify machines – DeviceDNA combines machine performance indicators, security attributes, vertical-specific attributes, and authentication methods to identify and fingerprint computers, mobile phones, and PDAs.
- Not dependent on installed software or placing a tag on the machine – DeviceDNA can optionally use this information to augment the identifier.
- Identifier common across installations – Organizations can elect to share the identifier or mark it for internal use only.
- Integrates with DeviceID and AFPNet – When DeviceDNA is used in combination with DeviceID it can uniquely identify a device with very high confidence. The AFPNet makes use of DeviceDNA identifiers to track suspicious behavior and add it to its network.
Related Arcot Products: DeviceDNA is used by the RiskFort fraud detection solution and the Arcot Fraud Prevention Network to identify, profile, and share information on suspicious devices.
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